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作者：éžç¾½¾|‘络 |点击é‡? 0 |
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借助一个大å®?/span>常è§çš„å·¥å…?生æ„å‚è°‹ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
大部分è€æ¿éƒ½æ˜¯åªæ˜¯çœ‹ä¸‹ç”Ÿæ„å‚谋首页的常规数æ®å°±ä¸çœ‹äº†ï¼Œæ¯”如åQ?/strong>展现åQŒè®¿å®¢ï¼Œä¹°å®¶æ•ŽÍ¼Œè½¬åŒ–率，金é¢ä¹‹ç±»çš„ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
我们在生æ„å‚谋首™åµèƒ½çœ‹åˆ°éžå¸¸å¤šçš„æ¿å—æ•°æ®ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
如下图：
但是我们常用主覞®±æ˜¯åQ?/strong>‹¹é‡ã€å•†å“ã€å¸‚场竞争三大æ¿å?/strong>。其他æ¿å—åã^æ—¶å¯ä»¥ç®€å•äº†è§£ä¸‹å›_¯ã€?/span>
‹¹é‡æ¿å—我们一定è¦æ¸…楚的问题就是：½W¬ä¸€æˆ‘们与我们åŒå±‚çñ”åQˆåº—铺的三个层çñ”åQ‰çš„åŒè¡Œå¯ÒŽ¯”åQŒè¿˜æœ‰å“ªäº›å·®è·ï¼Ÿ
明确目å‰åº—铺‹¹é‡˜q˜æœ‰å“ªäº›æ¿å—没有åšå¥½åQŒç”šè‡Ïx²¡æœ‰æ“作。这个时候就å¯ä»¥è®©è¿è¥è§„划è“væ¥ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
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有了方å‘之åŽåQŒæˆ‘们还è¦æ˜Ž¼‹®æˆ‘们的‹¹é‡æ˜¯å¦¾_‘Ö‡†ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
所以这个时候我们就å¯ä»¥å€ŸåŠ©å…¥åº—关键è¯?/strong>æ?/span>分枋¹é‡çš„精准度问题ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
˜q™é‡Œé¢æˆ‘们è¦æ˜Žç¡®ä¸€ä¸ªæ¦‚念，那就æ˜?高匹é…行业çƒæœè¯çš„定义ï¼
什么是高匹é…行业çƒæœè¯åQŒé¡¾åæ€ä¹‰åQ?/strong>˜q™ä¸ªè¯é™¤äº†æœ‰ä¸€å®šçš„æœçƒ¦çƒåº¦ä¹‹å¤–åQŒè¿˜è¦ä¸Žæˆ‘们çš?/span>产å“相匹é…ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
ž®±å¥½æ¯”åš½W”记本的åQŒç¬”记本也是˜q™ä¸ªè¡Œä¸šçš„çƒæœè¯åQŒä½†æ˜¯åœ¨åŒšw…度上é¢å°±å·®å¾ˆå¤šäº†åQŒæ‰€ä»¥è¿™æ ïLš„è¯å°±ä¸æ˜¯æˆ‘们的高匚w…行业çƒæœè¯äº†åQŒé«˜åŒšw…çƒæœè¯å¯èƒ½å°±æ˜¯æ‰‹è´¦æœ¬åQŒå‡åŽ‹ç¬”记本½{‰ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
所以我们的引æµå…³é”®è¯?/strong>必须往高匹é…行业çƒæœè¯ä¸Šé¢åŽ»é 。å‰æœŸå¯èƒ½ä¼šå¾ˆæ…¢ã€‚但是需è¦åšæŒã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
讲完‹¹é‡æ¿å—åQŒæˆ‘们æ¥çœ‹ä¸‹å•†å“æ¿å—ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
æ¤æ—¶æˆ‘们主è¦åˆ†æžå•å“两个¾l´åº¦çš„æ•°æ?/strong>-点击转化çŽ?/strong>以åŠæ”¯ä»˜è½¬åŒ–çŽ?/strong>。主è¦æ¶‰åŠåˆ°æˆ‘们店铺整体的æµé‡?/strong>以åŠäº¤æ˜“é¢?/strong>ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
å…¥å£åQ?/strong>生æ„å‚è°‹-商å“-商å“明细ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
如下图：
分æžåº—铺‹¹é‡æœ€é«˜çš„产å“对应的点击è{化率以åŠæ”¯ä»˜è½¬åŒ–率对于åŒè¡Œçš„æ•°æ®ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
åŒè¡Œæ•°æ®å¯å‚考生æ„å‚谋首™å늚„æ•°æ®åQ?strong style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">如下图：
知é“自èín产å“的点å‡ÖM»¥åŠè{化的问题之厞®±å¯ä»¥è·Ÿ˜q襘q›è¡Œäº¤æµåQŒç›®å‰çš„˜qè¥å·¥ä½œå“ªäº›æ˜¯è·Ÿæˆ‘们的æµé‡å’Œè½¬åŒ–有关ã€?/span>哪些是åšåº—铺以åŠäº§å“的基¼‹€å»ø™®¾ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
最åŽæˆ‘们æ¥è¯´ä¸€ä¸‹å¸‚场竞争ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
作äØ“è€æ¿ä¸€å®šè¦çŸ¥é“当下自己的店铺目å‰åˆ°åº•æ˜¯å±žäºŽè¡Œä¸šçš„哪个层¾U?/strong>。在市场竞争里é¢çš„店é“ÞZ»¥åŠäñ”å“排行就å¯ä»¥æ¸…楚的知é“对应的‹¹é‡ä»¥åŠäº¤æ˜“的行业排å情å†üc€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
å…¥å£åQ?/strong>生æ„å‚è°‹-市场竞争-店铺排行/商å“排行ã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
一个优¿U€çš„店é“ÞZ¸½Ž¡æ˜¯åœ?/span>交易层题q˜æ˜¯‹¹é‡å±‚é¢è‚¯å®šéƒ½æ˜¯è¡Œä¸šçš„ä½¼ä½ÆD€…æ‰è¡Œã€?br style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
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